Economic and Demographic
Profile
It is essential that the process of developing a strategy is based
on a clear, honest assessment of current realities. Therefore, the
first stage of Market Street’s work for Gwinnett
will be an Economic and Demographic Profile. This report will utilize
official local, state, and national data sources to conclusively
analyze the key indicators illustrating what has happened in the
County in the past two decades, and in the recent past. This data
will be supplemented by Market Street’s own independent
research, to take a new and different look at the County.
- Market Street will look at Gwinnett County data to
understand differences and similarities between the County and
Metro Atlanta.
- Market Street will compare Gwinnett County against
Atlanta metro, state and national averages, to provide an understanding
of the County’s economic and demographic trends.
The following categories will comprise the principal sections of
the Profile:
Demographic Analysis
- Population change;
- Migration patterns;
- Age distribution;
- Teenage pregnancy rates;
- Racial and ethnic composition;
- Commuting patterns;
- Educational attainment levels; and
- Poverty rates.
This analysis considers indicators that depict “how well
people are doing.” We will incorporate the most recent state
and national data available into this report. This analysis will
examine how the County’s current demographics help or hinder
its ability to develop into the future.
Economic Analysis
- Employment change;
- Top employers;
- Recent layoffs and announced openings;
- Labor force participation rates and unemployment rates;
- Per capita income;
- Employment by business sector (including location quotient
analysis);
- Average annual payroll by business sector;
- Establishments by business sector;
- Establishments by number of employees; and
- Non-employer, or self-employed individuals, by business sector.
These indicators will assess the County’s economic performance
to determine the current position of Gwinnett County as well as
the economic challenges the County must address.
The key findings from the analysis, and their implications for
economic development, will be summarized to clearly frame the
critical issues facing Gwinnett County.
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