About the Project

Stakeholders Input Process

Critical to the success of Gwinnett County’s strategic planning process is the inclusion of key constituencies in the development of the core tenets and priorities of the Community and Economic Development Plan. Reaching out to stakeholders will help identify some of the key issues that need to be addressed in the plan. The key pieces of the community input process are:

Community Leadership Meetings

Three meetings will be held for key local stakeholders.

  1. There will be an initial “kick-off” meeting where a presentation on the process and initial project findings will be made.
  2. A second meeting will highlight recommended target industry sectors and include an initial discussion of the strategy itself.
  3. A third and final meeting will present the Community and Economic Development Strategy and discuss certain needs for successful implementation.

Each meeting will offer attendees the opportunity to provide input on the work presented and Gwinnett County’s strategic planning process.

Economic Development Partner Interviews
Market Street’s team will interview 8 to 10 representatives of key economic development partners. The interviews will be approximately one hour in length and will cover a series of questions relating to the community’s jobs; health and environment; business and industry; education and training; and transportation and other infrastructure.

Community Leader Interviews
In addition to the Economic Development Partner Interviews, Market Street’s team will interview approximately 8 to 10 community leaders, selected by the Steering Committee. The interview format will be similar to that for the Partner Interviews.

Focus Groups
Market Street will conduct 8 to 10 focus groups (15-20 participants each) with various business sectors, constituencies, and populations that, combined, represent the region as a whole. The focus group categories and participants will also be selected with the direction of the Steering Committee. The focus groups will last about two hours each and will follow the same basic format of the individual interviews, meaning the same questions and topics will be covered.

Online Survey
An online survey (see Home Page for link to survey) will allow an unlimited number of Chamber members and individuals to participate and is an effective way to get widespread community input. The survey will help determine perceptions of Gwinnett County’s strengths and weaknesses, community development issues, business climate, quality of life, and capacity for quality growth.


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