Economic Development Strategy
The Community and Economic Development Strategy is the means by
which Gwinnett County will take advantage of existing opportunities
thereby maximizing its resources to achieve short- and long-term
prosperity. The Strategy will address the key areas that Gwinnett
County should focus on for holistic community and economic development.
The Strategy will identify a “Shared Vision” and define
the goals and action steps needed to produce effective results for
Gwinnett County. Developing the Strategy will bring together all
other parts of the process, and will provide a blueprint for the
county’s future actions.
The following are the key parts of the Community and Economic Development
Strategy:
I. Analysis of Existing Plans and Strategies
- Prior to creating the Community and Economic Development Strategy,
Market Street will review all existing plans and strategies completed
for the County and its component communities.
- Wherever possible, we will incorporate their findings into
our work to create one comprehensive strategy that will address
all of the issues facing Gwinnett County.
II. Review of Key Findings from Previous Deliverables
- The basis of the Strategy will emerge from the findings of
the Economic and Demographic Profile, Competitive Assessment,
and Target Business Analysis documents, and the Stakeholder Input
Process.
- Market Street will delineate the key issues identified in those
reports. These issues will become the framework for developing
the Strategy.
III. Draft Strategy
- This draft will include a statement of Gwinnett County’s
“Shared Vision,” along with suggested strategic goals
for each key issue area.
- Objectives and potential action steps for each goal will be
discussed and explored.
- The Strategy will be inclusive of all recommended actions –
i.e., financial incentives and programs, workforce development
activities, infrastructure enhancements, organizational development
and restructuring, etc. which the research has determined are
necessary to strengthen and build Gwinnett County’s economy
for the near and long-term future.
- The draft Strategy will be given to the Steering Committee
for feedback.
IV. Final Strategy
- The final Strategy will incorporate the revisions recommended
by the Steering Committee.
- The Steering Committee will select and prioritize the specific
action steps for each goal, which will be incorporated into the
final Community and Economic Development Strategy.
V. Benchmarks and Measures
- As the Strategy is accepted, each goal and action step will
need to be evaluated as to how to best measure results.
- In some cases, activity measures will be necessary, but wherever
possible, outcome measures are most desired. Some of the measurements,
such as raising per capita income, will take time to show progress,
but others, such as increasing the number of calls on existing
businesses, can improve almost immediately.
- The listing of, and agreement on, the benchmarks and measures
is vital to the Strategy’s successful implementation.
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